Each region of South Korea has its own unique identity. This is because they have different traditions, specialties, and natural environments. To further strengthen and widely promote regional content, its local festivals are revitalized. Therefore, one of the effective ways to learn Korean culture and enjoy sightseeing at once is to participate in local festivals.

Festivals are held all year round due to the climatic characteristics for each season. The most famous spring festival is the Jinhae Gunhangje Festival, which is held every April in Changwon, Gyeongsangnam-do when cherry blossoms are in bloom. Held in Boryeong, Chungcheongnam-do, the Boryeong Mud Festival is a summer festival, also recognized as the largest foreigner-participating festival. The Andong Mask Dance Festival is a famous autumn festival, which is an exciting dance festival mainly focusing on various masks from around the world. It is held every September in Andong, Gyeongsangbuk-do. When it comes to the winter festival, the Hwacheon Sancheoneo Ice Festival is a well-known festival, which is held every January.

To experience traditional Korean culture, it is recommended to participate in the Jeonju Hanji Culture Festival, Jeonju Bibimbap Festival, and Jinju Namgang Yudeung Festival. Recently, other different festivals combined with modern culture are also gaining popularity, including Jarasum Jazz Festival, Jecheon International Music and Film Festival, Chuncheon International Mime Festival, and more.